01 — Odour
Nine days, no smell. Here is the mechanism.
Body odour is not sweat. It is what bacteria produce after they metabolise sweat on a surface. Polyester is hydrophobic, so sweat sits on the fibre surface where bacteria thrive — which is why a synthetic base layer is unpleasant by hour six and permanently faintly sour after a season.
Merino works differently in two ways. Its keratin structure absorbs moisture into the fibre, away from the surface bacteria need. And keratin chemically binds the volatile acids that carry odour, holding them until a wash releases them. The result is not masking. It is sequestration.
Our 2024 wear panel put twelve line pilots in a single pair across a nine-day pattern. Independent sensory scoring returned no perceptible odour at day nine. We stopped the test there because the pattern ended, not because the garment failed.